Media Kit · 2026
Modern Metabolic
A clinician-reviewed publication on metabolic health, hormones, and women's health.
Audience
Primary readers: Women 28–55 researching metabolic, hormonal, and women's-health concerns.
Top topics: PCOS, perimenopause, insulin resistance, thyroid, fatigue.
Intent stage: Mid-funnel — evaluating solutions, comparing protocols, choosing providers.
Geographic mix: ~75% United States, ~12% Canada/UK, balance international English-speaking.
What we publish
- Long-form explainers with inline citations
- Clinician-reviewed protocol breakdowns
- Category buying guides and product comparisons
- The Metabolic Brief — weekly Tuesday newsletter
Rate card
Indicative pricing — final rates depend on placement, term, and bundle discount.
| Unit | Description | Starting at |
|---|---|---|
| Sponsored article | Long-form, disclosed, permanent placement with internal links and SEO | From $3,500 |
| Newsletter sponsorship | Featured slot in the weekly Metabolic Brief | From $1,200 / issue |
| Display — article mid | Premium in-content placement, house-served, no third-party trackers | From $35 CPM |
| Display — sidebar | Sticky sidebar unit on articles and category pages | From $22 CPM |
| Affiliate / category guide | Performance-based featured placement in editorial roundups | Commission-based |
| Custom content series | Co-branded multi-article program with clinician input | Custom |
Ad specs
- Display image: 1200×628 JPG/PNG/WebP, < 200 KB.
- Headline: ≤ 70 characters. Body: ≤ 180 characters.
- Sponsored article: 1,200–1,800 words; brand provides claims to validate and product details; outline approved jointly; copy written by our editorial team with clinical review.
- Newsletter: One image, one headline, two-line description, single CTA URL.
Editorial calendar themes
- Q1: Insulin sensitivity, glucose, training base-building
- Q2: PCOS, fertility, perimenopause foundations
- Q3: Thyroid, gut, micronutrients
- Q4: Sleep, stress physiology, year-end protocols
Ready to talk?
Most partnership conversations start with a short brief — what you want to launch and when. We respond within two business days.
Looking for a specific unit? See Advertise With Us or our Editorial Standards.